
Opinion: Ultra-processed panic – Debunking plant-based meat myths | The Plant Base
From multi-million-dollar advertising campaigns aiming to convince viewers that plant-based meats are toxic and unhealthy, to misrepresented research findings giving rise to sensationalist headlines about meat alternatives ‘slowly killing’ vegans – the category has faced an onslaught of bad press over the past few years. Melissa Bradshaw, editor of The Plant Base, delves into the discourse around 'ultra-processed' plant-based meat.